A new direction-

After a thirty plus year career as the factory representative for Wood-Mode Custom Cabinetry in Northern California and Nevada it was time for a change. I’m excited (and anxious) to start a new phase of my life as an independent design and marketing consultant for the Kitchen and Bath Industry. I used to marvel at what I perceived to be the bravery of independent designers- and now I am one!

As a representative I helped our dealer base develop their sales and supported them in the design and ordering process, as well as their marketing efforts. I really enjoyed visiting accounts and working with them to be successful with our products and their individual businesses.

So now I’m going to concentrate on cabinet design and sales for new construction and remodeling projects, as well as marketing & consulting endeavors for cabinet showrooms. I have rented a small office studio in Redwood City with a nice view of the salt evaporation ponds and the Bay in the distance. At the studio I have sample doors, display cabinets and other sales aids to help clients. I’ve posted profiles on Cultivate and Houzz– so I’m ready to go!

In future blogs I’ll be covering design trends, reviewing trade shows, product information and other musings. Watch for weekly postings!